There are 3 important distinctions of this service:
You, the KiwiMates membership, hold the keys to power. If someone gets offended, they can put the offender up for a vote, but they also risk getting put up themselves. For being a baby.
Hey, it happens. And when it does we'll put your account up for Judgment, by the other KiwiMates - for Online Jail, Banishment, or a Hall Pass.
You're judged by the crowd you keep, and if a person you invited acts the fool, we are going to put you up for a vote too. So if you have a crazy friend, don't invite him to this party.
We figure the best way to stop pietistic pearl-clutchers from complaining about everything is to put them up for a vote as well. This way, you really have to mean it, rather than ham-handed smacking at the "Inappropriate flag" at every turn.
We're not going to say Who said What, or Who tattled on Who. Your account will just come up for trail. In the end, everyone will probably decide based on your overall behavior. If you are kind of an asshole, the group will let you know.